WG

ABOUT WILLSTERIA

Willsteria Group exists at the intersection of entrepreneurship and cultural influence, shaping brands that embody refinement, bold creativity, and purposeful change. From fashion and hosting to service, media, and women’s health innovation, each venture within Willsteria Group forms part of a greater composition. Distinct in identity, yet united by a philosophy of elegance and vision.

Elevated hosting essentials for the modern entertainer.

Hostess Atelier curates unique and exquisite essentials for the modern entertainer. From velvet wrapping paper and gilded monogram gift tag details to bespoke accessories, each creation elevates the act of gathering and gifting. With Hostess Atelier, hosting becomes an art form — elegant, intentional, and unforgettable. Re-launching October 22, 2025.

Luxury loungewear & rituals for the art of living beautifully.

SAHLOÉ reimagines loungewear and sleepwear essentials as a cohesive collection that becomes a decadent ritual of elegance. Rooted in the art of refined living, each piece is designed to envelop women in comfort, sophistication, and luxury. Beyond garments, SAHLOÉ invites its community into The Solène Society — a world of intimacy, storytelling, and timeless self-care. Launching November 22, 2025.

Service, refined. Boutique staffing & training for luxury brands.

Penderley Agency sets the standard for exceptional customer experience in the luxury space. Through selective recruitment and training through our Signature Service Academy, we provide brands with customer experience ambassadors who embody discretion, cultural fluency, and refinement. At Penderley, service is not a role, it is an art. Launching January 22, 2026.

A digital magazine inspiring curiosity, eccentricity, and the pursuit of a life well-lived.

Hedonesque is a digital magazine dedicated to the spark of curiosity and the pursuit of a life well-lived. Blending thought-provoking perspectives, eccentric histories, and explorations of luxury, travel, and self-empowerment, it invites readers into a world where authenticity and artistry intertwine. Launching February 2, 2026, Hedonesque is more than content, it is a movement toward living with intentionality, audacity, and elegance.

Advancing women’s reproductive & maternal health in a changing climate.

Femtura is a nonprofit advancing women’s reproductive and maternal health in the face of climate change. By combining advocacy with female-driven research, we aim to shape solutions that strengthen resilience and equity for women worldwide. Launching February 11, 2026, Femtura is where innovation meets impact.